HellaFrank

A teacher in high school once told me that often times I’ll see things come in threes. I’m not sure how much I’ve noticed this phenomenon since then, but last week it was in full effect.

The topic that came up each time was a green startup called Project Better Place. First I had dinner with a friend who was interning there this summer and told me all about it. The next day a ringer on LaunchSquad’s softball team brought up the company over dinner at the lovely Frankie’s Bohemian Cafe. Third, the next day I stumbled upon and article about Project Better Place on Earth2Tech.

Project Better Place has a very grand vision: “We see an oil-free future and a healthier, safer planet.” They want to accomplish this by bringing electric vehicles to the public and building the infrastructure to make it  easy and sustainable. While the vision is a big one, it also seems to have a good chance for success.

The CEO, Shai Agassi, was once up for CEO of SAP, the fifth largest software company in the world. He left to start Project Better Place. The company has also gotten some serious funding ($200 million to start, for their work in Israel) and buy-in from auto manufacturers including Nissan, Renault and potentially Daimler.

This is definitely one of the most intriguing green companies to watch. It will be a long road, but so far the company seems to be well on the right track. Gavin Newsom wants the San Francisco Bay Area to be the first U.S. region to participate in Project Better Place, which seems appropriate.

The prospect of electric cars has always seemed ideal, but ultimately, not realistic. But technology and companies like Project Better Place and Tesla Motors are finally working to making widespread electric car use possible. Definitely rooting for these guys, and looking forward to following how things progress. Sounds like Denmark is next…

Also posted on LaunchSquad’s Exclamation Blog